Friday, 15 June 2012 - Shanghai
Spotlight Session: An SME’s Guide to Selling in China
What is a Spotlight Session? AmCham Shanghai has opened a promotional platform for companies to introduce products and services to interested members. These sessions are conveniently held at the AmCham Shanghai office and attendance is FREE.
AmCham Shanghai is pleased to present Jeffrey Albright, Vice President of Global Sales and Marketing for ESP International, whose presentation will focus on the “ins” and “outs” of selling in China with the content catered to the limited resource view of an SME. In addition, Albright will walk the audience through two case studies of companies that took very different approaches to the market.
Topics to be discussed in the session include:
Rules to live by when an SME enters the Chinese market
A discussion on the core elements of a selling strategy
A list of resources that can help with the development of a strategy
Thoughts on the decision to sell direct vs. sell through distribution
Two case studies to highlight the different approaches
About the Speaker:
Jeff Albright is the Vice President of Global Sales and Marketing for ESP International. Prior to joining ESP, he spent 3 years as the Global CEO for Dunham-Bush, a manufacturer of Commercial HVAC equipment and systems whose headquarters are in Kuala Lumpur, Malaysia. Albright served for 6.5 years as the President/Managing Director of the Asia Region for Briggs & Stratton Corporation based in Shanghai, China. During his tenure in Asia, Jeff oversaw the establishment of direct sales forces in China and Japan, new distribution centers in Shanghai and the Philippines, an R&D center in Shanghai, a low cost sourcing team in Shanghai, a JV factory in Japan and opened new plants in Chongqing and Shanghai.
14:30 Registration & Networking
14:45 Session Begins
15:30 Q&A Session
16:00 Session Ends
To register for this event, please RSVP online. For more information, please contact Elaine Li at (86 21) 6279-7119 ext. 5671 or email firstname.lastname@example.org
Walk-in and Cancellation Policy:
This event requires confirmation of attendance in advance. If you attend this event without prior registration, you will be charged an RMB 50 "walk in" fee as member and RMB 100 as non-member. However, attendance is not guaranteed.
Cancellation: If you need to cancel your registration, please notify Elaine Li no less than 24 hours in advance.
To ensure that you have a seat, please come to the event on time. Open seats will be released to other guests 15 minutes after the event starts.
Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Sophia Chen, Sponsorship Manager, at (86 21) 6279 7119 ext. 5667 or email email@example.com
for detailed information.
15 June 2012
U.S. Foreign Commercial Service Conference Room Shanghai Center, 1376 Nanjing Rd West, Suite 731 East Tower
More Information: http://www.amcham-shanghai....
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